Integrated digital strategy delivers new patients for this Calgary-area dental centre

Deer Valley Dental Care was struggling in the saturated Calgary market – until an integrated, strategic approach boosted digital conversions.


  • The collaboration with Deer Valley Dental to deliver on the primary KPI of new patient leads has been very successful. We've been able to improve results across a range of digital strategies designed specifically for this client.
    Jeff Horst, Managing Partner, echosims

The Challenge

Help Deer Valley Dental Care Win in a Saturated Digital Marketplace

When Deer Valley Dental Care came to us, they were struggling to compete online against other practices in the saturated Calgary market for the 'golden egg' – new patient leads. 

After an 'emergency' relaunch of its website due to unexpected loss of website hosting, the challenge was simple: drive more qualified leads through digital channels.

The Results

Significantly Improved Performance Across a Range of Metrics

The integrated strategy for Deer Valley Dental Care resulted in some significant improvements and laid the foundation for future growth. Here are a few:

Organic Website Traffic Growth: Up 21% vs. previous year, same time period

Website Conversions: Increased by 47% vs. previous year, same time period

SEO Rank / Position: 30% improvement for phrases containing "Calgary and 44% improvement for phrases contaning "Emergency"

Google My Business (GMB) Conversions: 36% increase in conversions of visitors to the GMB page over to the website


Services Provided

  • SEO & Keyword Audit 
  • Website Content & Meta Data Optimization
  • Strategic New Content Program
  • Google My Business Reviews Improvement Stratgies
  • Facebook Lead Ads & Local Advertising Content 
  • Paid Search Campaign
  • SEO Monitoring & Inbound Link Strategy
Learn How the process Works


An integrated digital strategy can help your business reduce the cost per lead, increase conversions and grow your business.

Let's talk about the results we can get for your business.

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