Appropriate paid advertising campaigns effectively promote your business within your existing sphere of influence, as well as extending your reach farther out than ever before, generating new leads and growing your business.
We find that many businesses want to get into digital advertising, but are uncertain about results. An even greater concern is they don't know what success looks like! That's why we are here to help. We have worked with franchisee networks and large organizations with local businesses to evaluate and understand their position in the online world, helping them uncover their competitive online advantage. From strategic conversations, we build on your initial results by identifying additional market share available to you through a combination of Paid and Organic Search.
If you want to gain more leads from your Paid Search campaign, we can walk you through the most meaningful metrics. For example, we can show you how to grow your ‘conversion rate’ metric. A conversion is defined as any meaningful action taken on your site. It can include everything from a newsletter sign up to a recorded phone call. To act on this metric, you will want to have active conversion tracking on your campaigns. This will allow you to focus on conversion data and update your campaigns based on your findings. You may test different ad versions and notice that one ad converts better than the rest, for example. This would suggest that more budget should go to the highest-performing ad copy.
Consider where new leads are sent after they click on your campaigns. It is important to have content that speaks to this audience, rather than a generic web page. You can help these potential leads convert to customers by driving them to landing pages that are optimized to achieve your conversion rate goals. Having a website with strategic design and accurate messaging will effectively capture audience interest and new leads for your business.
Paid Advertising campaigns need to be flexible in order to be effective, and we cover a wide range of services within our advertising campaigns.
Paid Advertising campaigns offer insightful data, and we work with your network to interpret and respond to this information.
These campaigns are also very agile, allowing you to test new things and continually learn what’s working and not working.
These learnings can feed back into your Organic Search keywords and website messaging to maximize your presence and reach with your desired audiences.
You are in full control when it comes to your Paid campaigns. This includes location targeting, keyword targeting, demographic targeting, ad copy, and where traffic should be sent to on your website.
Paid Advertising can help to retain and attract new leads by, for example, reminding people who have visited your website about your service offerings. These ‘remarketing’ campaigns keep your brand front of mind for consumers.
You can be very strategic in your Paid Advertising tactics. You might set different campaign goals, such as lead generation, brand awareness, audience engagement, and more.
Our Paid campaigns are always based on your business goals and budgets, and structured around your desired quarterly key performance indicators for your team.
We also structure our campaigns to respond quickly to demand in the market. This can feed back into your Organic search and website messaging.
We have the tools and the team to help. We are looking to partner with committed business owners who want to see returns from their biggest business presence in the modern age – their website and online presence.
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